About Beth
Beth Golding, The East LDN Stylist, is an innovative, new-wave art director, stylist, set, and events designer. Specialising in Interiors and lifestyle. Known for her distinctive aesthetic and bold creative direction, Beth has built a reputation for creating interiors, experiences, and projects with a balance of edge and elegance.
Born and bred in East London, Beth’s work reflects the energy of her roots - dynamic, endlessly inspiring, and full of creative possibility.
“I’m a born and bred East Londoner, and I’ve watched this place transform before my eyes. Once a place people hesitated to walk through, it’s now a community built on creativity. East London doesn’t just shape who I am; it fuels my creativity and inspires my work.”
That same spirit runs through Beth’s projects - where old-school charm meets modern flair, and individuality is celebrated in every detail.
“Energy shines through in every plate served, every space designed, and every story shared. That’s where I find inspiration for my work.”
Beth’s signature concept, The New Minimalism, reimagines minimalist design with intentional pops of colour, creating serene yet striking spaces.
Beth is particularly celebrated for her involvement in editorial projects like the 'Colours of the Year' feature with Living Etc, where she highlights upcoming trends through her innovative lens.
The East LDN Space
Beth is the homeowner and designer of The East LDN Space, her newly launched location home, a space for creatives to hire for their photography and videography projects. Beth has put her heart and soul into this. The concept embodies her New Minimalism philosophy: a tonal, neutral foundation accented with stylish bursts of understated colour and texture.
“The space stands on off-whites and soft neutrals, with playful tones that bring warmth and energy - like my butter yellow kitchen. It’s calm yet full of personality.”
Serving as both a creative hub and an embodiment of her evolving design philosophy, The East LDN Space showcases Beth’s approach to interiors, styling, and experiential design.
“My style is minimal but statement. Quiet, but bold. And I think that sums me up as a person and a creative.”
tales from an interiors addict..
Experience & Background
Beth’s journey began at 15, assisting her talented mum, also an interior stylist - a creative partnership that evolved into Mum & Me Productions, a mother-daughter production company with over 50 years of combined experience. Together, they craft creative content for the interiors and lifestyle industry, from concept and styling to full-scale production.
“I love that in the creative world, you can take a bit of everything, from each era, each culture, each colour and it’s like a jigsaw in my mind: yeah, this can work! The clash, for me, is the key.”
Her projects span from editorial features, commercial content, social media campaigns, TV and advertising projects, moving image, still life, events, and experiential design, collaborating with teams of photographers, designers, producers, brands and agencies to bring visual story telling to life.
Creative Vision
Fashion plays a huge role in Beth’s life, and she believes interiors and fashion go hand in hand, influencing her approach to style, colour, and storytelling.
Beth’s ultimate goal is to translate her clients’ vision into spaces and experiences that feel authentic, elevated, and deeply considered.
Moodboarding is at the heart of Beth’s process. It’s where ideas, colour, and texture come alive, and where her signature creativity first takes shape. Her moodboards are a favourite part of the process for clients and collaborators alike, and she loves how they ignite excitement and set the tone for the project before a single detail is executed.
“I work hard to understand a client’s story and values, to bring them to life through design that’s efficient, individual, and full of soul.”
The story continues..